Released on: October 20, 2008, 9:50 am

Press Release Author: TrendToGo.com

Industry: Retail

Press Release Summary: Autumn is always a busy time in the jewelry industry as
fashion-conscious consumers' thoughts turn to accessorizing their brand spankin' new
fall wardrobes and updating last year's favorite pieces. We are all putting away our
light and summery jewelry in favor of heavier, bolder pieces that can stand up to
the thicker, richer fabrics and textures of autumn wear.

Press Release Body: Autumn is always a busy time in the jewelry industry as
fashion-conscious consumers' thoughts turn to accessorizing their brand spankin' new
fall wardrobes and updating last year's favorite pieces. We are all putting away our
light and summery jewelry in favor of heavier, bolder pieces that can stand up to
the thicker, richer fabrics and textures of autumn wear.

Sales of our newest David Yurman style rings, earrings, and pendants are steadily
picking up as the first hints of autumn weather creep in, and we cannot help but
notice that there is no letup in celebrities' obsession with Yurman's designs. We
are seeing his chunkiest cocktail and fashion rings on countless famous fingers
every time we pick up a magazine or watch celeb news on TV.

We at TrendToGo.com have selected pieces that echo Yurman's glamorous style with its
eye-grabbing gemstones and Bali and cable style settings. One of our favorites is
our Designer Style Sterling Silver Champagne CZ Cushion Ring with its standout
central CZ, controlled riot of texture, and interplay of warm and cool tones with
its splash of gold plating on a .925 sterling silver base.

Check out our Yurman Style Bracelets because they are always our best sellers.

We've taken great pains to make our site even more user-friendly so our customers
can locate their new fall favorites quickly and with minimum agony (so much jewelry,
so little time!). We have our items broadly categorized like any other site, but we
have gone a step further in creating numerous subcategories based on material, ring
style, collection, and more.

For instance, if one is searching for the aforementioned Yurman inspired beauty, it
can be found in no fewer than seven ring categories, including sterling silver
rings, gold plate/vermeil rings, clear and color CZ rings, designer look rings,
cocktail rings, fashion rings, and Bali and cable rings.

Or, have a look at our Lotus Blossom Sterling Silver Earrings.

These can be found in our sterling silver earrings, CZ earrings, dangle earrings,
mesh and hammered earrings, and flowers and nature categories.

This subcategorization of our vast inventory is time-consuming on our end but worth
every minute of our efforts when our busy customers tell us how they appreciate the
ease and speed with which they find exactly what they are looking for on
TrendToGo.com.

Speaking of customer comments, we always enjoy receiving any feedback from our
customers. By far the comment we hear most is something like, "I ordered these
earrings because they looked fabulous on your site, but they look SO much nicer in
person!" or "I was pleasantly surprised by the quality of the cubic zirconia in the
sterling silver ring I recently ordered from you. It has much more sparkle and depth
than in the photo!"

We not only take these statements as a testament to the high quality of our jewelry,
but want to use them as a springboard from which to educate our blog readers about
the notorious difficulty of photographing jewelry.

Any reflective surface is, by nature, difficult to photograph. We have a huge
selection of sterling silver and other metallic jewelry, and use high-quality cubic
zirconia in many of our earrings, necklaces, pendants, bracelets, etc. Of course, we
want to showcase the shining beauty of our sterling silver, and accurately represent
the brilliance of our CZ stones. But add the small size of jewelry pieces to the
technical challenges of photographing light-reflecting metals and stones, and the
photographer has got some work to do.

A professional photographer can overcome these challenges by using the right camera,
lighting, and photographic techniques to capture the light from faceted stones like
the ones we use in so much of TrendToGo.com's jewelry without creating distracting
shadows, flashes, etc.

A photo of a sunset can be beautiful, but will obviously never replicate the beauty
you would witness if you were actually experiencing the same sunset. So, remember
this good news: everything you see on TrendToGo.com looks great, but it will always
look its best on your finger, neck, wrist, or ears! We know you will agree with our
customers who say they were more than pleased with the beauty and quality of their
TrendToGo.com jewelry and accessories.

Web Site: http://www.TrendToGo.com

Contact Details: www.TrendToGo.com
2754 Coney Island Ave
Brooklyn, NY 11235